Archive for 2009

My Favorite Bloggers

Icon Written by Alora on December 24, 2009 – 1:07 pm

As someone who consumes most of her daily doses of new information through the blogosphere (as opposed to traditional media), there are different bloggers I read for different reasons.  As I’ve been trying to streamline my process for writing more (and better), myself, I’ve been thinking more and more about what I specifically get out […]

Tags: , , , , , , , ,

Information Economy Sources

Icon Written by Alora on December 14, 2009 – 11:58 am

As a business owner, part of my job every day is to stay on top of the news — particularly as it relates to both my community and my industry. Once upon a time, that would have been courtesy of a subscription to a local business journal or a few targeted trade publications. But these […]

Tags: , , , , ,

Northwest Austin Business Connections

Icon Written by Charles on December 11, 2009 – 12:51 pm

The Northwest Austin Business Connections‘ current VP of Programming and incoming President, Laura V. Romero, asked The Indigo Heron Group to join their weekly luncheon as featured speakers.  After a few minutes of the usual networking and organizational announcements, Indigo Heron’s own Alora Chistiakoff led off a flawless presentation about how dramatically the online presence […]



Video – Say No to SEO

Icon Written by Alora on November 17, 2009 – 4:49 pm

Alora speaks with Jonas Lamis of Tech Ranch about the important things for entrepreneurs to keep in mind before diving into an SEO program for their website.

Tags: ,

Video – Personal Branding, Social Media and Startups

Icon Written by Alora on November 13, 2009 – 4:47 pm

Alora speaks with Jonas Lamis of Tech Ranch about web marketing strategies for startups and personal branding.

Tags: ,

SEO Plus Workshop

Icon Written by Alora on November 1, 2009 – 7:37 am

As we continue to develop our offerings to our clients and the community, the question that continues to come up is, “How do I improve my SEO?” Unfortunately, the answer to this question is not as straight forward as most people want. The good news, however, is that — long before an entrepreneur starts looking […]

Tags: , ,

As Seen in Austin Business Journal

Icon Written by Charles on October 18, 2009 – 8:40 pm

The Austin Business Journal interviews Indigo Heron in a feature story about the Barn Builders program we have developed in partnership with Tech Ranch. Barn Builders matches unemployed professionals with start-ups and other small businesses in need of their talents.  Barn Builders focuses primarily on building social capital to rebuild the economy.  The hardcopy version […]

Tags: , ,

Trick Questions

Icon Written by Alora on October 14, 2009 – 4:33 pm

Some questions are just a trick. The interview process is full of these: there really is no right or wrong answer. The point is just to read something into which option you pick. My favorite of these is the famous one: “Which is more important to you: being liked or being respected?” As a boss, […]

Tags:

Web-enabling Small Business

Icon Written by Alora on October 13, 2009 – 7:37 am

At SXSW in March, I spoke to leaders of several small Web 2.0 companies that specialize in the small business B2B market. I interviewed them for an article I wrote in Social Computing Journal (for which I was Managing Editor at the time) about a new initiative they were launching, called The Small Business Web. […]

Tags: , , ,

Turn-Key Solutions

Icon Written by Alora on October 5, 2009 – 8:13 pm

I first got online back in 1993, before the web. I got in the technology business in 1996, as it was just starting to become something noteworthy. I really launched my career in 2000, in an ecommerce solution provider. Over the years, the web has undergone amazing change — which is why it is still […]

Tags: , , , , , , ,