Archive for April 27th, 2009

Language, Innovation & Social Media for Business – Sam Lawrence at Interactive Austin

Icon Written by Alora on April 27, 2009 – 1:48 pm

The former CMO of Jive Software, Sam Lawrence, spoke to a crowded room at Interactive Austin this morning. His message was on the lessons needed to specifically apply in order to make social media work in your business. How We Say What We Say One of the challenges social media evangelists face is based on […]

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20/20 Hindsight – Transitioning a Services Company to a Product Company

Icon Written by Alora on April 27, 2009 – 1:09 pm

This is something I’ve been thinking about more and more recently. The fact that we started off as a services company is what allowed us to get started and to avoid having to rely on outside funding. But it was transitioning to a product company that allowed us to grow and scale, and to ultimately […]

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