Archive for February, 2010

Updated Marketing Plans

Icon Written by Alora on February 9, 2010 – 10:19 am

In the world of tech startups there is a common phenomenon: developer entrepreneurs who can write great apps, build slick sites and develop cool technology… but who forget that the work of finding and acquiring a paying customer is a whole separate discipline.  It’s what we often refer to as The Field of Dreams problem.  […]

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Necessity is the Mother of Invention

Icon Written by Alora on February 5, 2010 – 10:30 am

CNNMoney.com published an article on this week’s government report that states, over the past six months, the “22 banks that got the most help from the Treasury’s bailout programs cut their small business loan balances by a collective $10.5 billion.” The report goes on to highlight that over the past six months that TARP recipients […]

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What if the answer is no?

Icon Written by Alora on February 4, 2010 – 10:30 am

In Marc Kramer‘s recent Forbes article titled, The 10 Questions You Should Never Stop Asking, the Wharton School professor identifies ten vital questions that all organizations should continue to ask themselves. Beyond being a very good list in and of itself, Kramer uses his past experience as a frustrated executive at a struggling (and ultimately […]

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Mirror, Mirror on the Wall

Icon Written by Alora on February 2, 2010 – 10:30 am

Personality tests are one of my favorite types of brain candy.  I find something innately amusing about trying to discern something about someone’s psyche from how they answer a quiz or the way they seat themselves around a conference table during a meeting.  Whether there is validity to them or not is always secondary to […]

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Building a Word-of-Mouth Process

Icon Written by Alora on February 1, 2010 – 10:24 am

In the American Express OPEN Forum article, Effective Word-of-Mouth is Made Not Born by Yvonne DiVita of Windsor Media Enterprises, the author discusses some tips to cultivating what is called “word of mouth marketing.” Aside from just being a reasonably trendy buzzphrase, word-of-mouth marketing is a marketing tactic designed to maximize the marketing leverage possible […]

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