Archive for September 14th, 2010

Breaking and Updating the Sales Rules

Icon Written by Alora on September 14, 2010 – 10:39 am

I had an unsettling phone call last night with a prospective client. A mutual collegue had put us in touch so that I could help him with a new web and ecommerce strategy for his business. I thought I was getting on a call to answer specific questions about the approach I was recommending. Much to my surprise, when we got on the phone, he wanted me to explain to him why he should want an updated web and ecommerce strategy, when he considered his current solution more than sufficient.