Archive for November, 2010

The Entrepreneurial Free Spirit

Icon Written by Alora on November 30, 2010 – 11:41 am

One of the biggest benefits of having your own business is getting to define success for yourself, instead of trying to live up to someone else’s definitions and rules.

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Experience vs. Talent

Icon Written by Alora on November 26, 2010 – 11:41 am

How do you know when to hire for experience versus when to hire for raw talent? This is a difficult question for entrepreneurs trying to build a new startup. Experience holds a lot of appeal, but it comes with a high cost — sometimes too high for a bootstrapping startup. Can raw, young talent really compare?

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Alternatives to Financial Motivators

Icon Written by Alora on November 23, 2010 – 11:41 am

Intrinsic motivation are your own internal motivators — a need for success, a desire to make an impact, your own craving for perfection, contribution or collaborative connection with other talented people. Extrinsic motivation are the outside motivators — money, praise, recognition, bonuses, perks, etc.

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ROI on Meetings

Icon Written by Alora on November 18, 2010 – 12:53 pm

But, as an entrepreneur, everything that I do in my business should be tied back to tangible, measureable results. So while a sales meeting, a vendor meeting or a team member feedback session could be extremely important, an entrepreneuer should always stop and do a time management inventory to make absolutely certain that the purpose of the meeting is clear, and that it can be served based on the list of confirmed attendees.

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The Entrepreneurial Marathon

Icon Written by Alora on November 17, 2010 – 11:40 am

One of the things that many entrepreneurs enjoy about their own business is freedom from the constraints of life in a large enterprise environment. The downside, of course, is that the way large enterprise environments lure in eager, talented employees year after year, is because they make sure to offer incentives that hold more than a little bit of appeal.

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Hidden Networks

Icon Written by Alora on November 11, 2010 – 12:53 pm

Facebook may be a great way to keep in touch with your distant friends and family, but what about other social networks targeted specifically at entrepreneurs and their needs? Do you know where they are or how they can help?

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Marketing for Sales

Icon Written by Alora on November 9, 2010 – 11:40 am

All of your content, across all of your communications channels, are a means to an end — yet all too often, I find people forgetting that fact, and framing these discussions as if they are an end in and of themselves. They aren’t. Why do you care about your customer engagement strategy? Why do you care about your email marketing campaign? Why do you care about your social media presence? To drive sales. Period.

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The Startup Marriage

Icon Written by Alora on November 4, 2010 – 12:53 pm

The geeky geniuses who build cool things are rarely the ones who have the business and people skills to get it to market, build an organization around it, and monetize it enough so that everyone can live off of it.

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Kill Innovation with Process

Icon Written by Alora on November 2, 2010 – 11:40 am

Once again, Martin Zwilling of Startup Professionals Musings managed to hit the nail on a head with something I’ve been noticing more and more lately: the shifting pendulum within business, swinging back from many of the most recent ‘hot trends’ in business. The big one of these, of course, is the hot button topic for […]

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