About IHG

The Company

The Indigo Heron Group is an Austin-based boutique consulting firm that provides one-on-one and small-setting training sessions in content management strategy and web technology usage, as well as turn-key eBusiness solutions to independent professionals, entrepreneurs and non-profits.  With an emphasis on high touch and rapid execution, our suite of services includes Online Brand Management, UX Design, SEO, Copywriting, Content Management Systems implementation, eCommerce and Social Media strategy.

The Founders

Charles R. Andretta, II & Alora C. ChistiakoffCo-founders Alora Chistiakoff and Charles Andretta bring a unique combination of background and experience to The Indigo Heron Group, Inc.

As a career web professional, Alora’s strengths are in leveraging the power of technology for entrepreneurial organizations.  For more than a decade, Alora has worked in hands on leadership roles, driving the execution of large-scale web projects in ecommerce, Web and Enterprise 2.0, operational systems, custom development and complex system integration.

With experience in everything from one-person startups to one of the largest domestic airlines in the country, Alora leverages best practices from all areas of web-based business success for use in training and consulting to entrepreneurs.

As a serial entrepreneur, Charles has a keen understanding of the complex challenges that solopreneurs and other growing businesses face in today’s marketplace. With a background in strategic analysis and quality management, a passion for operations efficiency and process improvement, and a penchant for no-limits thinking, Charles is able to offer creative solutions to problems that integrate well within companies’ pre-existing paradigms.

Throughout their careers, each of The Indigo Heron Group’s founders has successfully contributed to an impressive litany of both for-profit and not-for-profit marquee organizations, such as The UJA Federation of New York, The Ford Foundation, O’Reilly Media, MarketLive, JetBlue Airways, Social Computing Journal, LIN Television Corp, and the Enterprise 2.0 Adoption Council.