Archive for the ‘Entrepreneurs’ Category

The Science of Incentivization in the World of 21st Century Work

Icon Written by Alora on February 12, 2010 – 12:39 pm

This is an awesome video, and well worth watching. Very clear outline, and a great example of Information Economy thinking.
What is more motivating than traditional ‘incentive’ packages?

Autonomy
Mastery
Purpose

The new “operating system” for business.

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Information Economy Sources

Icon Written by Alora on December 14, 2009 – 11:58 am

As a business owner, part of my job every day is to stay on top of the news — particularly as it relates to both my community and my industry. Once upon a time, that would have been courtesy of a subscription to a local business journal or a few targeted trade publications. [...]

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Northwest Austin Business Connections

Icon Written by Charles on December 11, 2009 – 12:51 pm

The Northwest Austin Business Connections‘ current VP of Programming and incoming President, Laura V. Romero, asked The Indigo Heron Group to join their weekly luncheon as featured speakers.  After a few minutes of the usual networking and organizational announcements, Indigo Heron’s own Alora Chistiakoff led off a flawless presentation about how dramatically the online presence [...]



Video – Say No to SEO

Icon Written by Alora on November 17, 2009 – 4:49 pm

Alora speaks with Jonas Lamis of Tech Ranch about the important things for entrepreneurs to keep in mind before diving into an SEO program for their website.

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Video – Personal Branding, Social Media and Startups

Icon Written by Alora on November 13, 2009 – 4:47 pm

Alora speaks with Jonas Lamis of Tech Ranch about web marketing strategies for startups and personal branding.

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SEO Plus Workshop

Icon Written by Alora on November 1, 2009 – 7:37 am

As we continue to develop our offerings to our clients and the community, the question that continues to come up is, “How do I improve my SEO?”
Unfortunately, the answer to this question is not as straight forward as most people want. The good news, however, is that — long before an entrepreneur starts looking [...]

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As Seen in Austin Business Journal

Icon Written by Charles on October 18, 2009 – 8:40 pm

The Austin Business Journal interviews Indigo Heron in a feature story about the Barn Builders program we have developed in partnership with Tech Ranch.
Barn Builders matches unemployed professionals with start-ups and other small businesses in need of their talents.  Barn Builders focuses primarily on building social capital to rebuild the economy.  The hardcopy version of [...]

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Web-enabling Small Business

Icon Written by Alora on October 13, 2009 – 7:37 am

At SXSW in March, I spoke to leaders of several small Web 2.0 companies that specialize in the small business B2B market. I interviewed them for an article I wrote in Social Computing Journal (for which I was Managing Editor at the time) about a new initiative they were launching, called The Small Business [...]

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Turn-Key Solutions

Icon Written by Alora on October 5, 2009 – 8:13 pm

I first got online back in 1993, before the web. I got in the technology business in 1996, as it was just starting to become something noteworthy. I really launched my career in 2000, in an ecommerce solution provider. Over the years, the web has undergone amazing change — which is why [...]

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Tech Ranch Announces New Barn Builder Program

Icon Written by Alora on September 25, 2009 – 4:35 pm

I love being in Austin. Yet again, the entrepreneurial community here is doing great things.
On Tuesday, Sept. 29th at 6:00 p.m. Tech Ranch will be announcing a new program called Barn Builders, and Indigo Heron gets to be involved and share the excitement.
I hope you can join us to hear the details!

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