Archive for the ‘Online Marketing’ Category

Are You Speaking Your Customers’ Language?

Icon Written by Alora on December 14, 2010 – 11:41 am

Words and phrases like CMS, SEO, PPC, Twitter, RSS, HTTPS, PHP, QA, RFP, ROI, CRM, PMO, etc. all come flying out of my mouth faster and more readily than my own name… and then I realize: the person I’m speaking with has no idea what I’m talking about. How do jargon-heavy specialists remember to speak their customers’ language?

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Marketing for Sales

Icon Written by Alora on November 9, 2010 – 11:40 am

All of your content, across all of your communications channels, are a means to an end — yet all too often, I find people forgetting that fact, and framing these discussions as if they are an end in and of themselves. They aren’t. Why do you care about your customer engagement strategy? Why do you care about your email marketing campaign? Why do you care about your social media presence? To drive sales. Period.

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Northwest Austin Business Connections

Icon Written by Charles on December 11, 2009 – 12:51 pm

The Northwest Austin Business Connections‘ current VP of Programming and incoming President, Laura V. Romero, asked The Indigo Heron Group to join their weekly luncheon as featured speakers.  After a few minutes of the usual networking and organizational announcements, Indigo Heron’s own Alora Chistiakoff led off a flawless presentation about how dramatically the online presence […]



Video – Say No to SEO

Icon Written by Alora on November 17, 2009 – 4:49 pm

Alora speaks with Jonas Lamis of Tech Ranch about the important things for entrepreneurs to keep in mind before diving into an SEO program for their website.

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Video – Personal Branding, Social Media and Startups

Icon Written by Alora on November 13, 2009 – 4:47 pm

Alora speaks with Jonas Lamis of Tech Ranch about web marketing strategies for startups and personal branding.

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SEO Plus Workshop

Icon Written by Alora on November 1, 2009 – 7:37 am

As we continue to develop our offerings to our clients and the community, the question that continues to come up is, “How do I improve my SEO?” Unfortunately, the answer to this question is not as straight forward as most people want. The good news, however, is that — long before an entrepreneur starts looking […]

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Web-enabling Small Business

Icon Written by Alora on October 13, 2009 – 7:37 am

At SXSW in March, I spoke to leaders of several small Web 2.0 companies that specialize in the small business B2B market. I interviewed them for an article I wrote in Social Computing Journal (for which I was Managing Editor at the time) about a new initiative they were launching, called The Small Business Web. […]

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Turn-Key Solutions

Icon Written by Alora on October 5, 2009 – 8:13 pm

I first got online back in 1993, before the web. I got in the technology business in 1996, as it was just starting to become something noteworthy. I really launched my career in 2000, in an ecommerce solution provider. Over the years, the web has undergone amazing change — which is why it is still […]

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