Archive for the ‘Products & Services’ Category

Do As I Do, Not As I Say

Icon Written by Alora on December 22, 2010 – 11:41 am

Listening to what your customers say may be the norm, but watching what they actually do is often far more revealing.

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Marketing for Sales

Icon Written by Alora on November 9, 2010 – 11:40 am

All of your content, across all of your communications channels, are a means to an end — yet all too often, I find people forgetting that fact, and framing these discussions as if they are an end in and of themselves. They aren’t. Why do you care about your customer engagement strategy? Why do you care about your email marketing campaign? Why do you care about your social media presence? To drive sales. Period.

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Kill Innovation with Process

Icon Written by Alora on November 2, 2010 – 11:40 am

Once again, Martin Zwilling of Startup Professionals Musings managed to hit the nail on a head with something I’ve been noticing more and more lately: the shifting pendulum within business, swinging back from many of the most recent ‘hot trends’ in business. The big one of these, of course, is the hot button topic for […]

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Northwest Austin Business Connections

Icon Written by Charles on December 11, 2009 – 12:51 pm

The Northwest Austin Business Connections‘ current VP of Programming and incoming President, Laura V. Romero, asked The Indigo Heron Group to join their weekly luncheon as featured speakers.  After a few minutes of the usual networking and organizational announcements, Indigo Heron’s own Alora Chistiakoff led off a flawless presentation about how dramatically the online presence […]



SEO Plus Workshop

Icon Written by Alora on November 1, 2009 – 7:37 am

As we continue to develop our offerings to our clients and the community, the question that continues to come up is, “How do I improve my SEO?” Unfortunately, the answer to this question is not as straight forward as most people want. The good news, however, is that — long before an entrepreneur starts looking […]

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As Seen in Austin Business Journal

Icon Written by Charles on October 18, 2009 – 8:40 pm

The Austin Business Journal interviews Indigo Heron in a feature story about the Barn Builders program we have developed in partnership with Tech Ranch. Barn Builders matches unemployed professionals with start-ups and other small businesses in need of their talents.  Barn Builders focuses primarily on building social capital to rebuild the economy.  The hardcopy version […]

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Web-enabling Small Business

Icon Written by Alora on October 13, 2009 – 7:37 am

At SXSW in March, I spoke to leaders of several small Web 2.0 companies that specialize in the small business B2B market. I interviewed them for an article I wrote in Social Computing Journal (for which I was Managing Editor at the time) about a new initiative they were launching, called The Small Business Web. […]

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Turn-Key Solutions

Icon Written by Alora on October 5, 2009 – 8:13 pm

I first got online back in 1993, before the web. I got in the technology business in 1996, as it was just starting to become something noteworthy. I really launched my career in 2000, in an ecommerce solution provider. Over the years, the web has undergone amazing change — which is why it is still […]

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