What role does content play your SEO strategy? And what do you hope to get from your SEO without being willing to develop content?

The single biggest struggles I encounter with entrepreneurs trying to build a business is marketing.  Some small business owners don’t think about it; some don’t understand it; some don’t like it; some cling to the belief that it simply shouldn’t be necessary, as long as their product is good enough.  One way or another, though, [...]

One of the reasons that I have always loved being in the web business is because things constantly change.  When I first got online in 1993, we used bulletin board systems and monochrome monitors.  When I got my first tech job in 1996, everything was about corporate Windows networks and preparing for Y2K (remember that?).  [...]

The Austin Business Journal interviews Indigo Heron in a feature story about the Barn Builders program we have developed in partnership with Tech Ranch. Barn Builders matches unemployed professionals with start-ups and other small businesses in need of their talents.  Barn Builders focuses primarily on building social capital to rebuild the economy.  The hardcopy version [...]

Some questions are just a trick. The interview process is full of these: there really is no right or wrong answer. The point is just to read something into which option you pick. My favorite of these is the famous one: “Which is more important to you: being liked or being respected?” As a boss, [...]

I first got online back in 1993, before the web. I got in the technology business in 1996, as it was just starting to become something noteworthy. I really launched my career in 2000, in an ecommerce solution provider. Over the years, the web has undergone amazing change — which is why it is still [...]

It’s been a long time since I’ve written much about my long-standing discipline. As I’ve been focusing more and more of my energies on entrepreneurial endeavors, the details of project management have not been forefront on my mind. That recently changed, however, thanks to a client project. In the development of a new startup, a [...]

Definition of “Focus” from StrengthsFinder2.0: Instinctively, you are industrious, diligent, and persistent. You naturally set difficult-to-reach goals. These normally demand a great amount of your time. While your work ethic is evident, you question whether the promotions, titles, opportunities, or status symbols you desire could exact too high a price. Driven by your talents, you [...]

Much thanks to Sherry Lowry from Bridging Futures for this picture. As with all items of this type, it’s eerily familiar enough to be both hysterical and cringe-worthy for those of us who make a career out of this. (Click on the image to see the details.)

Much thanks to Sherry Lowry from Bridging Futures for this picture. As with all items of this type, it’s eerily familiar enough to be both hysterical and cringe-worthy for those of us who make a career out of this. (Click on the image to see the details.)