Content Strategy

Does your business struggle with your SEO?
Are you curious how to leverage social media?
Is online marketing important to your business?
Does your website facilitate a straight-forward conversion?

Underneath each of these issues, lies content. If your content isn’t right, no amount of work on keywords is going to help your SEO, no amount of social networking is going to help raise your profile, and no amount of marketing will lead to conversions.

Everything starts with content. Do you have a content strategy for your business?

Content is More than Just a Company Bio

When most organizations think about their “website content” they think about press releases or their leadership bios. But that’s just the tip of the iceberg. A holistic content strategy for your website encompasses all that and more — including, but not limited to:

  • Organizing your site so that users can easily find what they are looking for.
  • Providing functionality to support different types of content, whether it’s user generated content like comments, rating and reviews, or whether it’s multi-media formats, like audio or video clips.
  • Formatting your content to maximize its SEO value.
  • Generating the right type of content at the right frequency and in the right volume to accomplish your objectives.

Content Has Rules

Do you understand what type of content is used for what purpose? Do you know what the keys are to proper formatting? Or the optimal publishing schedule?

A content strategy is a road map for you to use to help keep your company’s online focus crisp, clear and channel-appropriate.

A content strategy is designed to fit your business based on the needs and demands of your team, your products/services, your objectives, your tools, your time and your customers.

Read more to understand how Indigo Heron can help.