Posts Tagged ‘Advice’

Why Winning the “SEO Game” is About Your Content

Icon Written by Alora on June 15, 2010 – 10:27 am

What role does content play your SEO strategy? And what do you hope to get from your SEO without being willing to develop content?

Tags: , , , ,

Free Tools for Entrepreneurs – WordPress

Icon Written by Alora on May 24, 2010 – 10:04 pm

The single biggest struggles I encounter with entrepreneurs trying to build a business is marketing.  Some small business owners don’t think about it; some don’t understand it; some don’t like it; some cling to the belief that it simply shouldn’t be necessary, as long as their product is good enough.  One way or another, though, […]

Tags: , ,

Can You Learn To Do, Instead of By Doing?

Icon Written by Alora on April 16, 2010 – 10:37 pm

I am guilty of a great many assumptions. There are a lot of things that I take for granted — the types of things that come naturally to me, the perspective I have on things, the business insights I rely on, the experiences I draw from — are all things that frequently turn out to […]

Tags: , ,

Don’t Play the Work-Life Waiting Game

Icon Written by Alora on February 22, 2010 – 10:00 am

Tim Berry has a recent post on MyVenturePad that is highly worth reading.  He takes issue with a VentureBeat post that essentially recommends to entrepreneurs that they sacrifice their life until they get their business successfully built. Tim hits the nail on the head right out of the gate: the absurdity of that recommendation is […]

Tags: , , , , , ,

The Science of Incentivization in the World of 21st Century Work

Icon Written by Alora on February 12, 2010 – 12:39 pm

This is an awesome video, and well worth watching. Very clear outline, and a great example of Information Economy thinking. What is more motivating than traditional ‘incentive’ packages? Autonomy Mastery Purpose The new “operating system” for business.

Tags: , , , , , , , ,

Building a Word-of-Mouth Process

Icon Written by Alora on February 1, 2010 – 10:24 am

In the American Express OPEN Forum article, Effective Word-of-Mouth is Made Not Born by Yvonne DiVita of Windsor Media Enterprises, the author discusses some tips to cultivating what is called “word of mouth marketing.” Aside from just being a reasonably trendy buzzphrase, word-of-mouth marketing is a marketing tactic designed to maximize the marketing leverage possible […]

Tags: , , , , ,

My Favorite Bloggers

Icon Written by Alora on December 24, 2009 – 1:07 pm

As someone who consumes most of her daily doses of new information through the blogosphere (as opposed to traditional media), there are different bloggers I read for different reasons.  As I’ve been trying to streamline my process for writing more (and better), myself, I’ve been thinking more and more about what I specifically get out […]

Tags: , , , , , , , ,

Where Are You Leading?

Icon Written by Alora on June 30, 2009 – 4:36 pm

I’ve had an interesting few weeks. My husband and I have been dealing with a lot of things at home, hence my absence from blogging for much of the past month, and I have started a new project with the New Media (a.k.a. “web”) team at KXAN-TV here in Austin. Between getting settled into the […]

Tags: , , , , , , , , , , , , ,

Interactive Austin Keynote Videos

Icon Written by Alora on April 30, 2009 – 7:58 pm

The second annual Interactive Austin Conference has wrapped up, and in true social media fashion, there is no shortage of online accounts of the day’s activities (with more to be coming over the next few days, no doubt). Online already are keynote coverage posts by Ricci Neer, for each Dion Hinchcliffe, Sam Lawrence and whurley. […]

Tags: , , , , , , , , ,

A Conversation with Penelope Trunk

Icon Written by Alora on March 20, 2009 – 9:51 pm

Author, blogger and serial entrepreneur Penelope Trunk sat down with me at SXSW to discuss life as an entrepreneur, building a startup outside of the tech corridor, and what an organization’s technology choices say to potential employees. Penelope is currently building her third business, the Brazen Careerist. In addition to trying to connect Employers with […]

Tags: , , , , , , , , , ,