Posts Tagged ‘Content’

Marketing for Sales

Icon Written by Alora on November 9, 2010 – 11:40 am

All of your content, across all of your communications channels, are a means to an end — yet all too often, I find people forgetting that fact, and framing these discussions as if they are an end in and of themselves. They aren’t. Why do you care about your customer engagement strategy? Why do you care about your email marketing campaign? Why do you care about your social media presence? To drive sales. Period.

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Turn-Key Solutions

Icon Written by Alora on October 5, 2009 – 8:13 pm

I first got online back in 1993, before the web. I got in the technology business in 1996, as it was just starting to become something noteworthy. I really launched my career in 2000, in an ecommerce solution provider. Over the years, the web has undergone amazing change — which is why it is still […]

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Qualities of a Great Speaker – Educational Value of Content

Icon Written by Alora on April 15, 2009 – 7:03 pm

As noted in my previous blog post on this topic, the first quality I believe is necessary in a great speaker is for them to be educational in some way. In my recent bout of conferences, I have seen speakers who fall all over the quality spectrum, but the ones that were truly good ensured […]

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