Posts Tagged ‘Customers’

Do As I Do, Not As I Say

Icon Written by Alora on December 22, 2010 – 11:41 am

Listening to what your customers say may be the norm, but watching what they actually do is often far more revealing.

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Are You Speaking Your Customers’ Language?

Icon Written by Alora on December 14, 2010 – 11:41 am

Words and phrases like CMS, SEO, PPC, Twitter, RSS, HTTPS, PHP, QA, RFP, ROI, CRM, PMO, etc. all come flying out of my mouth faster and more readily than my own name… and then I realize: the person I’m speaking with has no idea what I’m talking about. How do jargon-heavy specialists remember to speak their customers’ language?

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Small Business’ Competitive Advantage

Icon Written by Alora on January 18, 2010 – 10:31 am

Author Marc Compeau recently wrote an article on Forbes entitled, Cost-Cutting Won’t Get You There.  In it he touches on many points that seem to be recurring lately. First, the idea that cutting costs are the ticket to solving financial woes.  Yes, of course, fiscal discipline is important and if your business is bleeding money […]

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