Posts Tagged ‘Enterprise 2.0’

A Web 2.0 of Small Business Solutions – FreshBooks, Outright, BatchBlue, MailChimp & Shoeboxed

Icon Written by Alora on May 3, 2009 – 7:42 pm

What do FreshBooks, Shoeboxed, BatchBlue, MailChimp and Outright all have in common? Aside from being Web 2.0 businesses who serve the small business market, they are also the founding member organizations of The Small Business Web. An exciting initiative that launched earlier this year, The Small Business Web is a partnership of businesses dedicated to […]

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Interactive Austin Keynote Videos

Icon Written by Alora on April 30, 2009 – 7:58 pm

The second annual Interactive Austin Conference has wrapped up, and in true social media fashion, there is no shortage of online accounts of the day’s activities (with more to be coming over the next few days, no doubt). Online already are keynote coverage posts by Ricci Neer, for each Dion Hinchcliffe, Sam Lawrence and whurley. […]

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Interactive Austin Conference Overview

Icon Written by Alora on April 29, 2009 – 7:53 pm

This week was the second annual Interactive Austin Conference. Focusing on the value of social media for business, AI09 convened a broad spectrum of experts, locals and practitioners to share, debate, network and learn about how to take advantage of social media for the benefit of business. Keynotes Starting off the day was industry leading […]

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Language, Innovation & Social Media for Business – Sam Lawrence at Interactive Austin

Icon Written by Alora on April 27, 2009 – 1:48 pm

The former CMO of Jive Software, Sam Lawrence, spoke to a crowded room at Interactive Austin this morning. His message was on the lessons needed to specifically apply in order to make social media work in your business. How We Say What We Say One of the challenges social media evangelists face is based on […]

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Organizational Design 2.0 – Technology, Change & Organizational Structure

Icon Written by Alora on April 13, 2009 – 4:16 pm

Over the past few months, I’ve been more closely aligning myself with the Enterprise 2.0 community of professionals. Though I have been in technology for my entire career, and in Web 2.0 for at least part of that time, and implementing Enterprise 2.0 solutions quite extensively in recent years, I had not previously made a […]

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Social Design for a Virtual Organization

Icon Written by Alora on April 13, 2009 – 1:49 pm

At South by Southwest, Brazen Careerist author and CEO Penelope Trunk was quite emphatic that, when starting a new business, having a geographically distributed team is rarely possible. She said this on her panel, as well as again when we spoke in person. She was a strong advocate of the notion that, for the first […]

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Enterprise 2.0 Discussion at Web 2.0 Expo

Icon Written by Alora on April 12, 2009 – 1:50 pm

At Web 2.0 Expo in San Francisco, we recorded a short video on the happenings in the Enterprise 2.0 space, the activity at the event, and the upcoming local event (local to me, anyway) here in Austin at the end of the month: Interactive Austin 09. The video is posted and, as always, while I […]

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The 1st Birthday of a Unique Corporate Blog – The Connection Cafe

Icon Written by Alora on March 30, 2009 – 9:23 pm

A year ago, Austin-based Convio launched a company blog: Connection Cafe. Unlike so many other company blogs, Convio decided to take a slightly different approach with the hope of gaining slightly different results. While many organizations opt for a CEO blog — particularly companies with in-demand CEO’s, like Convio’s Gene Austin — or a blog […]

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A Conversation with Penelope Trunk

Icon Written by Alora on March 20, 2009 – 9:51 pm

Author, blogger and serial entrepreneur Penelope Trunk sat down with me at SXSW to discuss life as an entrepreneur, building a startup outside of the tech corridor, and what an organization’s technology choices say to potential employees. Penelope is currently building her third business, the Brazen Careerist. In addition to trying to connect Employers with […]

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Three Questions to Ask (& Answer!) Before Starting a Customer Blog

Icon Written by Alora on March 5, 2009 – 1:11 am

In a recent conversation with a friend, we were discussing corporate blogging efforts to engage existing customers. After reading Joshua-Michele Ross‘ post recently, on the Wells Fargo/Wachovia merger blog, I was excited to see yet one more company prepare to engage customers in this forum. That is, until we started talking in more detail. It […]

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