Posts Tagged ‘Growth’

It’s Not a Career Path, It’s a Career Highway

Icon Written by Alora on March 29, 2010 – 11:55 am

As a career management advocate turned Entrepreneur Evangelist, I recently had an epiphany that clarified some of the change I’ve experienced over the past two years, as I’ve moved from my old life to my new one. I’ve been lacking an effective metaphor to describe both the process and my present (and potentially future) state. [...]

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Business Mentors

Icon Written by Alora on March 16, 2010 – 11:16 am

For any entrepreneur, the value of a mentor can almost never be overstated.  Whether it’s building your business plan, defining your market, figuring out a product strategy, or trying to sell your spouse on the idea that giving up a steady paycheck from someone else is a sane thing to do, a mentor is one [...]

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Not Being Penny Wise and Pound Foolish

Icon Written by Alora on February 24, 2010 – 10:00 am

I love startups. I love the chaos. I love the insane hours. I love the energy. I love the types of people who are attracted to work on high-risk ideas with long odds. I love the culture that evolves around them. I love it all. I have spent my career hopping from one startup to [...]

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Don’t Play the Work-Life Waiting Game

Icon Written by Alora on February 22, 2010 – 10:00 am

Tim Berry has a recent post on MyVenturePad that is highly worth reading.  He takes issue with a VentureBeat post that essentially recommends to entrepreneurs that they sacrifice their life until they get their business successfully built. Tim hits the nail on the head right out of the gate: the absurdity of that recommendation is [...]

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These are a few of my favorite things

Icon Written by Alora on February 15, 2010 – 10:05 am

One of my favorite parts of the end of any year are the ‘year in review’ and/or ‘next year’s prediction’ lists.  And when it’s a year that ends in a “0,” the lists are usually longer, more interesting and cover a longer window.  So, too, already with this year.  As we head into 2010, we [...]

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Mirror, Mirror on the Wall

Icon Written by Alora on February 2, 2010 – 10:30 am

Personality tests are one of my favorite types of brain candy.  I find something innately amusing about trying to discern something about someone’s psyche from how they answer a quiz or the way they seat themselves around a conference table during a meeting.  Whether there is validity to them or not is always secondary to [...]

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Building a Word-of-Mouth Process

Icon Written by Alora on February 1, 2010 – 10:24 am

In the American Express OPEN Forum article, Effective Word-of-Mouth is Made Not Born by Yvonne DiVita of Windsor Media Enterprises, the author discusses some tips to cultivating what is called “word of mouth marketing.” Aside from just being a reasonably trendy buzzphrase, word-of-mouth marketing is a marketing tactic designed to maximize the marketing leverage possible [...]

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Bagging the Elephant

Icon Written by Alora on January 19, 2010 – 10:40 am

Recently on VentureBeat, author Jacob Brody reported on an entrepreneur’s Meetup in NYC where the founders of several successful startups discussed a common sales problem for small businesses: how to get larger, established organizations to take you seriously enough to be able to close a deal. It’s not surprising that this was such a hot [...]

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My Favorite Bloggers

Icon Written by Alora on December 24, 2009 – 1:07 pm

As someone who consumes most of her daily doses of new information through the blogosphere (as opposed to traditional media), there are different bloggers I read for different reasons.  As I’ve been trying to streamline my process for writing more (and better), myself, I’ve been thinking more and more about what I specifically get out [...]

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Where Are You Leading?

Icon Written by Alora on June 30, 2009 – 4:36 pm

I’ve had an interesting few weeks. My husband and I have been dealing with a lot of things at home, hence my absence from blogging for much of the past month, and I have started a new project with the New Media (a.k.a. “web”) team at KXAN-TV here in Austin. Between getting settled into the [...]

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