Written by Alora on April 27, 2009 – 1:48 pm
The former CMO of Jive Software, Sam Lawrence, spoke to a crowded room at Interactive Austin this morning. His message was on the lessons needed to specifically apply in order to make social media work in your business. How We Say What We Say One of the challenges social media evangelists face is based on [...]
Written by Alora on April 13, 2009 – 4:16 pm
Over the past few months, I’ve been more closely aligning myself with the Enterprise 2.0 community of professionals. Though I have been in technology for my entire career, and in Web 2.0 for at least part of that time, and implementing Enterprise 2.0 solutions quite extensively in recent years, I had not previously made a [...]
Written by Alora on April 13, 2009 – 1:49 pm
At South by Southwest, Brazen Careerist author and CEO Penelope Trunk was quite emphatic that, when starting a new business, having a geographically distributed team is rarely possible. She said this on her panel, as well as again when we spoke in person. She was a strong advocate of the notion that, for the first [...]
Written by Alora on April 12, 2009 – 1:50 pm
At Web 2.0 Expo in San Francisco, we recorded a short video on the happenings in the Enterprise 2.0 space, the activity at the event, and the upcoming local event (local to me, anyway) here in Austin at the end of the month: Interactive Austin 09. The video is posted and, as always, while I [...]
Written by Alora on March 30, 2009 – 9:23 pm
A year ago, Austin-based Convio launched a company blog: Connection Cafe. Unlike so many other company blogs, Convio decided to take a slightly different approach with the hope of gaining slightly different results. While many organizations opt for a CEO blog — particularly companies with in-demand CEO’s, like Convio’s Gene Austin — or a blog [...]
Written by Alora on March 20, 2009 – 9:51 pm
Author, blogger and serial entrepreneur Penelope Trunk sat down with me at SXSW to discuss life as an entrepreneur, building a startup outside of the tech corridor, and what an organization’s technology choices say to potential employees. Penelope is currently building her third business, the Brazen Careerist. In addition to trying to connect Employers with [...]
Written by Alora on March 17, 2009 – 11:24 pm
Highlights and lessons from my first time at SXSW Interactive.
Written by Alora on March 12, 2009 – 11:51 am
Matt Cutts from the Google Webspam Team announced the launch of Google’s Friend Connect API during his keynote speech this morning at PubCon South in Austin. The official announcement will be posted by Google later this morning, but Matt took took the opportunity to share the good news with the PubCon crowd during his remarks. [...]
Written by Alora on March 5, 2009 – 1:11 am
In a recent conversation with a friend, we were discussing corporate blogging efforts to engage existing customers. After reading Joshua-Michele Ross‘ post recently, on the Wells Fargo/Wachovia merger blog, I was excited to see yet one more company prepare to engage customers in this forum. That is, until we started talking in more detail. It [...]
Written by Alora on February 6, 2009 – 1:32 am
This post was originally written for and published on Social Computing Magazine. Those of us in the Web 2.0 space who come from a technology background are often a little stunned when we discover that it is frequently our IT cohorts who pose some of the biggest obstacles to prospective enterprise implementations. After all, wouldn’t [...]
